313 Somerset

Having previously been awarded with Best Retail Interior Singapore for their store in Kampong Bahru, The Ice Cream Bar opens its second store in the prominent shopping centre in 313 Somerset on Orchard Road. With its playful arched structures and warmer colour palette, the store looks cosy and inviting to their target audience. The unit is only 454 square feet, therefore maximising the floorplate was one of the top design priorities. We adjusted to the millimetres to get the right operational as well as experiential space.