Japanese BBQ Restaurant

Gyukaku, the well-established Japanese BBQ restaurant in Singapore with a long history and 20 outlets, sought a renovation with two primary goals. Firstly, to increase visibility and attract more walk-in customers, they aimed to create an impactful façade. Secondly, they wanted to diversify their customer base by designing an atmosphere that appeals to both Japanese and Western diners. The design concept aimed to maintain the brand identity while introducing new elements, creating a unique and immersive dining experience. It incorporated high ceilings, celebrated the brand's KAKU elements, and blended Japanese and Western styles. The base color, inspired by charcoal, added a refreshing touch to the ambiance, ensuring Gyukaku's continued success and distinctiveness